Coach with a Framework, Not Just a Style.

NORM Rhythm gives relationship and life coaches the assessments, content, and infrastructure to deliver clear results — without building it from scratch.

Become a NORM Coach

The framework you wish you had in school.

Most coach training teaches you how to ask powerful questions. None of it teaches you how to see a pattern in 25 minutes — or what to do with it once you have.

NORM Rhythm gives you both: a clinically-grounded assessment system and a complete coaching platform built around it.

What you get

Everything you need to run a modern coaching practice.

The NRSI assessment

Run the same story-based inventory used by NORM-trained therapists. Get a shared language with your clients on Day 1.

Your branded site

A polished website with your name and domain, lead-magnet capture, and a built-in booking flow. Live in an afternoon.

Content library

Behavioral contracts, weekly exercises, daily prompts, and skills labs you can assign — pre-written, evidence-aligned.

Lead pipeline

Quizzes, drip campaigns, and tag-based segmentation. Built in, not bolted on.

Apply to become a NORM Coach

We're onboarding a small group of coaches each month. Tell us about you.

About you

Your practice

Fit

Which plan are you most interested in?
Joseph Follette Jr., LMFT headshot

Joseph Follette Jr., LMFT

Founder, NeuroSpire Labs & Lifestyle Therapy & Coaching

A licensed marriage and family therapist with nearly three decades of practice, Joseph is the creator of the NORM model — Recognize, Rewire, Reinforce — a framework that turns emotional insight into lasting behavioral change. Through NeuroSpire Labs, he is building technology that makes relational rewiring accessible beyond the therapy room.